Generally, most customers want to know how you can save them time or money—or both. They want to know if you can solve their problem, or address their need, better than anyone else can. This means your brochure content should tell the story of what you can do for them. Tell your reader exactly how you can help.

Therefore, the third essential element of the brochure is that you tell the reader what action they need to take to keep moving forward and get the benefits they seek. Whatever your end goal is should be stated as a clear and enticing call-to-action.

Remind the reader of what you can do, and let them know that taking action is the first step toward whatever benefits you can provide. You must also clearly outline the steps the reader needs to complete in order to take that action. For instance, if your goal is for the reader to get in touch with you, your call-to-action should specifically state this, and the following text should include details of the different options for reaching you.

This could include:. Pro Tip: Design matters when it comes to calls-to-action. Make them bold, colorful, and eye-catching. One simple way to do this is to include elements that make it easy for readers to access further information online.

For instance, a QR code might direct them to your company website, where they can access videos, testimonials, and other content that they can view at their leisure.

Your readers can use their smartphones as simple augmented reality viewers to look at interactive content and even 3D images.

A well-designed brochure is a great way to do this. Not only does it provide extra information about your company that you might not have time to get out during a quick chat, it serves as a connection between you and the attendees you meet.

X Social Distancing Solutions What We Do Our Work Who We Are Resources Blog Client Login Contact Us. Bio Latest Posts.

Paul Miller VP of Marketing at ProExhibits. Having served in a number of executive roles for companies in Silicon Valley for over 25 years, Paul has a client-side perspective of the trade show event and exhibits industry.

He has worked for startups as well as global firms. At ProExhibits, Paul helps the company reach clients through traditional and digital marketing programs. Latest posts by Paul Miller see all.

Read Next. ProExhibits HQ Milmont Drive. Tracy Warehouse E Grant Line Road Suite ,. Home 3D Virtual Events XtendLive Back What We Do COVID Solutions Immersive 3D Virtual Events Corporate Events Custom Exhibits Exhibit Rentals Mobile Environments Permanent Environments Program Management Back Our Work Who We Are Company Profile Leadership Team Press Releases Careers Back Resources Pro Strategies Exhibit Design Search Case Studies Trade Show Calendar Client File Upload Top Trade Shows Glossary Back Event Locator Anaheim, CA Atlanta, GA Austin, TX Baltimore, MD Boston, MA Chicago, IL Columbus, OH Dallas, TX Denver, CO Detroit, MI Hawaii Houston, TX Las Vegas, NV Los Angeles, CA Louisville, KY Minneapolis, MN Nashville, TN New Orleans, LA New York, NY Orlando, FL Phoenix, AZ Pittsburgh, PA Portland, OR Sacramento, CA San Antonio, TX San Diego, CA San Francisco, CA San Jose, CA Santa Clara, CA Seattle, WA St.

Louis, MO Tampa, FL Washington, D. Don t just have any old flyers at your trade show booth. Tailor them to the audience you ll be connecting with, while also keeping the theme of the trade show in mind.

Attendees will remember the trade show for months to come, and if your flyer is related to their experience, it s easier for them to connect you with it.

Don t forget to add a custom discount for whichever product or service is featured on your flyer. When customers redeem the deal, you ll know they came from the trade show. This can be as simple as saying, Include [Trade Show Name] in the subject line to redeem this deal!

Stickers make for great swag because once attendees stick them on their laptop or water bottle, that person has a constant reminder of your brand. When designing your stickers, consider a variety of design types, including:.

Use stickers to encourage social engagement long after the trade show is done by adding a branded hashtag. Branded pocket folders add a professional touch when connecting with potential vendors or high-value clients. Not only are they functional, but folders make it easy to share important paperwork with new contacts in a neat and easy-to-manage package.

Line all pocket folders with brochures and flyers before you head to the trade show so they re ready to give out when you get there. With one less thing to do, you can focus on meeting people and having important conversations.

If you re lucky enough to have a few high tops for taking meetings and private conversations, table tents are a great marketing tool. They allow you to maintain branding across the entire booth, while also sharing more information about your business.

Table tents are small, and can be easy to miss, so make sure they re well-branded, and pop with your brand colors. Don t forget to use large print for heading text, which will help draw the eye of anyone walking by. Bonus: Include a shortened link to your online scheduling calendar so anyone passing by can automatically make an appointment to connect with you if you don t have a meeting in person at the event.

Make your trade show conversations more impactful by printing the right materials. Fresh business cards and branded folders will make a great impression, while eye-catching banners and well-designed brochures will allow you to show who you are and what you do.

Use print marketing materials to boost trade show ROI once and for all. Open main menu. Brochures Flyers Postcards Door Hangers. All Templates. Printing Mail with SnailBlast. Make a Brochure Make a Flyer. All Topics. Templates Print Mail Learn Pricing About.

Create Your Own Design. Jason Frueh. Use the power of print to ensure attendees remember you long after they leave the booth. Eye-Catching Booth Banner Designed on MyCreativeShop Attract more people to your trade show booth with a banner that attendees can see from across the room.

To make the most of this critical booth element, keep these design tips in mind: Use large text that can easily be read from far away. Check out our guide to understanding DPI to see how to size your text for any distance. Stick to your brand guidelines when choosing text, colors, messaging and graphics Include social media handles so people can easily connect with you, even if they don t stop and talk to you at your booth.

Design it: Browse our banner templates Updated Business Cards Design on MyCreativeShop Business cards are still relevant, despite living in the digital age, and can be a critical element for boosting your trade show ROI.

Design it: Browse our business card templates Brochures for Products and Services Designed on MyCreativeShop Brochures allow you to showcase products and services with more detailed information than a flyer might include.