As consumer expectations continue to evolve, finding ways to forge new bonds with your highest value audience is more important than ever before.

Product sampling can be your greatest ally in forging new bonds with your highest value consumer and most importantly, generating greater value for your brand - one freebie at a time. Our complete guide on how to launch and maximize your product sampling services will arm you with the information you need to ensure your next program is built for ultimate success.

Receive digital sampling resources, product updates, and success stories from brands similar to yours. Sampler clients see an average 19X sales lift via digitally-targeted sampling campaigns on Kroger.

Work with Us. Claim samples Speak to an expert. BLOG What are the benefits of product sampling? February 15, Not only does it create brand recognition and reciprocity, but it also allows consumers to tangibly interact with your product.

The sampling space has evolved so much over the last decade, with digital sampling unlocking a whole new level of targeting and measurement for brands. It helps your consumers make buying decisions When shopping for any type of item, consumers often turn to online reviews or even their peers for a trusted opinion, so that they can make more informed buying decisions.

It builds a relationship with your key consumer Raise your hand if you enjoy free stuff. Sample sizes are often small enough that if the consumer likes the product, he is inclined to purchase the full-sized version of the product and to share the product with friends and family members.

Establishing consumer confidence is the first step toward developing brand loyalty. By providing product samples, you are also welcoming consumer feedback regarding the product.

When consumers test a new product, they often make mental notes about what they love or hate about the new product, and quite often, they compare the product with a competitor's product.

This serves as an opportunity to learn more about your target market and how you can improve the product so it exceeds consumer expectations and gives you a competitive edge.

Incorporating product samples into the marketing plan is cost-effective because it saves money if mistakes are corrected during the promotional phase rather than when the product has launched and is available on store shelves. Furthermore, since the size of product samples are often smaller in scale, you have the ability to permeate a larger demographic for a fraction of the cost.

Although product sample distribution may be more cost-effective than a business plan without product sample distribution, a profitable business still requires a budget and a plan to be in place.

Entrepreneurs must take into consideration the cost of developing and distributing the samples and also work quality control and research and development into the budget.

Even in cases where similar companies do offer in-store samples, if you're doing this also, it keeps your product from going unnoticed, and allows customers to see how it's unique in comparison with other items.

Ultimately, in-store sampling will result in more sales for you. People like purchasing things they have experience using first-hand. They appreciate when companies offer in-store samples, and this brings their attention to products they may otherwise have never tried or even noticed.

People will generally have a favorable disposition towards something they can try for free, and even more so when they are happy with the results. Having positive feedback and word-of-mouth advertising is great for your business.

These 5 benefits definitely work to your advantage. Of course, in order for you to offer in-store sampling, you need to have a mutually acceptable agreement with store management at the locations you wish to offer this.

What if they aren't enthusiastic at first about putting this into effect? One thing you can do is remind them that this will increase your products' sales, and by extension their revenue. They express concern over not wanting to take their employees' time to offer in-store samples. Remove this obstacle by parterning with experts like Sonas who have the staff to help you build awareness of your product at no risk to the store owners.

At Sonas Marketing , we want to help you get your products into the hands of potential customers. We would be happy to assist you with implementing in-store sampling or other effective marketing techniques to help you expand your company.

Tags: In-Store Sampling. We offer a Nationwide Service to our customers covering the entire United States and Canada. United States Head Office S.

Every year the Event Marketing Institute publishes a report called EventTrack that demonstrates best practices in the experiential marketing field. One of their questions to consumers is what motivates them to visit experiential marketing activations. From there, the numbers fall off dramatically.

They like free food, free clothing, free drinks, free anything. Giving away product samples at any type of experiential marketing event is the best thing you can do to draw consumers to you. You can tell them your product will make their skin healthier, their mind sharper, their body healthier, their home smell better.

You can show them how it looks and what makes it different from the goods offered by your competitors. You can list the celebrities, doctors or other professionals that have endorsed it.

That experience, and their ability to use their senses to explore your product, is very important. Product sampling can be a powerful first step in getting a consumer to try your product for the first time.

That emotional connection is the core of developing loyalty to your brand more on this later. People are busy. Try handing out product samples on a weekend, or choose a different venue entirely. Getting a one-time customer is great. Getting a long-term customer is much better. This can be frustrating for you when you know your company has something great to offer.

If you give them this experience, though, they often begin purchasing your products. To illustrate, if you went over to a friend's home for dinner, and they made a delicious meal, that could move you to ask for the recipe, so you can make it yourself.

However, if you had seen the recipe previously in a cookbook, you may have passed it by, simply because you didn't know you would enjoy it. Likewise, once customers sample your product in-store and they like it, this can convince them it's worth their time and money.

Many advertising methods work but cost you a lot of money in the process. Letting people sample your products, though, can save you money while giving your customers a positive experience. This also familiarizes people with your company and what it provides- which you can't put a price tag on.

Y ou can continually introduce your product to new customers by this means of marketing. In-store samples help your products stand out among similar items, especially if competing companies fail to provide in-store sampling for theirs. This can give you a huge advantage, especially when your product is already great quality.

Even in cases where similar companies do offer in-store samples, if you're doing this also, it keeps your product from going unnoticed, and allows customers to see how it's unique in comparison with other items. Ultimately, in-store sampling will result in more sales for you.

People like purchasing things they have experience using first-hand. They appreciate when companies offer in-store samples, and this brings their attention to products they may otherwise have never tried or even noticed. People will generally have a favorable disposition towards something they can try for free, and even more so when they are happy with the results.

Having positive feedback and word-of-mouth advertising is great for your business. These 5 benefits definitely work to your advantage.

Of course, in order for you to offer in-store sampling, you need to have a mutually acceptable agreement with store management at the locations you wish to offer this. What if they aren't enthusiastic at first about putting this into effect? One thing you can do is remind them that this will increase your products' sales, and by extension their revenue.

They express concern over not wanting to take their employees' time to offer in-store samples. Remove this obstacle by parterning with experts like Sonas who have the staff to help you build awareness of your product at no risk to the store owners.

At Sonas Marketing , we want to help you get your products into the hands of potential customers. We would be happy to assist you with implementing in-store sampling or other effective marketing techniques to help you expand your company.